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  • Writer's pictureJovita Šneiderienė

SUPER HOW? and InnovEx Solutions Forge Alliance to Propel Fintech Innovation in Saudi Arabia and GCC Countries

SUPER HOW?, a private research and innovation laboratory, announces an exclusive partnership with InnovEx Solutions, an experienced player in the Saudi Arabia market. This collaboration marks a step towards enhancing technical innovations and new technology solutions, including financial solutions, in Saudi Arabia and the Gulf Cooperation Council (GCC) region.

A. Bartminas, Co-Founder and CEO of SUPER HOW?

"We see immense potential in the evolving technological landscape of Saudi Arabia and the GCC countries. Saudi Arabia intends to remain at the forefront of emerging global trends and aims to integrate innovations and advanced technologies into their society's daily life, as stated in the Saudi Vision 2023. So, it was our strategic goal to enter those markets, and we are very happy that now we have a strong partner to do that. The expertise of the InnovEx Solutions team, with their deep roots in the financial sector, perfectly complements our goals. We believe that with InnovEx Solutions as our exclusive partner on the ground, we can navigate the unique challenges of these markets and make a significant impact," says Andrius Bartminas, co-founder and CEO of SUPER HOW?

The partnership, signed after an intensive six-month collaboration, signifies a strategic move for SUPER HOW? into the dynamic and rapidly evolving financial markets of Saudi Arabia and the GCC countries. Saudi Arabia is actively undergoing transformative changes, seeking to adopt innovations such as blockchain, artificial intelligence, and advanced technological solutions. SUPER HOW? aims to play a part in fostering innovation and contributing to the nation's technological evolution.

InnovEx Solutions, led by a team with extensive experience in Saudi market and financial sector, will serve as SUPER HOW?'s authorized representatives, ensuring a nuanced understanding of the target market's dynamics, culture, and regulatory landscape. The collaboration extends beyond a traditional business alliance, utilizing InnovEx Solutions' local insights to customize SUPER HOW?'s offerings and address the specific needs of the region.

A. Haddad, CEO of InnovEX Solutions

"SUPER HOW? is a leader in technical innovation on a global scale, that is why we are thrilled to have this strategic partnership. Through these cooperative efforts, we hope to share expertise and skills within Saudi Arabia in order to support the goals of the Kingdom's Vision 2030 initiative. And enhancing the principle of sharing experiences to consolidate international cooperation," says Ali Haddad, CEO of InnovEx Solutions.

With a focus on New Techohnology, and overall innovations in digital transformation and financial sector, SUPER HOW? and InnovEx Solutions are ready to make significant moves in reshaping the technical innovation landscape in the region.

InnovEx Solutions is a technology ­firm based in the heart of Saudi Arabia. They are at the forefront of revolutionizing various industries through the utilization of new technology like artificial Intelligence­ (AI) and Distributed Ledger Technology (DLT). With a passion for innovation, they are committed to delivering state-of-the-art solutions that redefine the future of Technology. More information here:

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